in the trenches.

Via Instagram.

This semester, I'm sharpening my social media skills in JMC 492, also known as Social Media Practices. This week's task was a case study on a company and their social media success, and my example is Burberry. Feel free to pop over to our blog and see what I found and also what my classmates are up to. I learned a lot about the company – if you follow me on Twitter, then you know about the little incident I had with Burberry's social media director – so it was great to learn about what an awesome digital enterprise the company has created. In the meantime, enjoy this delightful video about the company's digital ways, featuring Burberry's CEO, Angela Ahrendts.