If you haven't clicked your way to the new online magazine, Matchbook, go now. Right now.In the ever-growing genre of e-zines, Matchbook Magazine is a standout publication. Touted as a publication for girls who value eccentricity over the conventional, this magazine is all spice and everything nice. Part Kate Spade, part Lonny, part Elle, Matchbook's got it all. This publication is a marketing dream, as they have even set out what a "matchbook girl" is. Way to brand, girls.
5, 4, 3, 2, 1, GO.
All photos courtesy of matchbook magazine.