I'm having visions of perfectly blown out, southern coif-fectioned hair after seeing Drybar's Southern Belle volumizing mousse in the Wall Street Journal. What's in a name? A lot. Give me a clean design, a buttery color, and a southern moniker, and I'll buy just about anything. I feel like my baby fine hair is about to take flight. One use, and I bet you'll be blessin' someone's heart.